Image 360: Branding, Visibility, and Money for Interior Designers

Image 360: Branding, Visibility, and Money for Interior Designers

47.00

The home goods market in the United States is the largest market in the world—a $500 billion one. So why do some interior design firms thrive, while others barely survive?

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The home goods market in the United States is the largest market in the world—a $500 billion one. So why do some interior design firms thrive, while others barely survive?

The answer lies in one powerful, little word: brand. Even though traditionally, 80% of a successful interior designer’s business was repeat business, the rapidly shifting digital landscape gives a whole new urgency to the saying, out of sight, out of mind. If you want to attract ideal clients, consistent income and opportunities like publication or licensing, you must get the story of who you are, and why you’re doing business, right. In this 1-hour branding and visibility strategy session and CEU (0.1), interior designers will work on establishing their brand DNA; learn how their blocks to being visible are impacting their bottom line; how to identify their audience of ideal clients; and how to create a circle of opportunity both on and offline.

About Kim

Kim Kuhteubl is an award-winning producer, writer and member of the Producers Guild Of America. Her company MeByDesign is an idea boutique for the interior design industry. We boost the brand recognition, visibility and audience engagement of trade manufacturers with data-driven marketing, visibility and business development strategies. We also consult with Executives and their teams on leadership and personal branding. Kuhteubl's book Branding + Interior Design is available for pre-order now.


Praise

Liza Jane | Liza Jane Interiors

I absolutely love Kim's message and her delivery. I think for me the biggest take-away is that I am not marketing to my ideal client. I plan to get very clear about who that person is and change my branding message. The other take-away was the "why not?". I took a risk and contacted a local builder to see if he would like to discuss collaborating on some projects and he emailed back, YES! 


Jamie House | Jamie House Design:

“Kim will kick your butt in all of the best ways. She pushed me out of my shell and called bs on all of myexcuses. She packs her talks with information you can actually use. I can't think of one designer that doesn't need to be in this CEU. Get in there!”

Gigi Harris | ASID Orange County Board Of Directors:

"On behalf of the Board of Directors, I want to thank you for speaking at our general meeting. What a great talk you gave! Several designers I spoke to this week were implementing some of your suggestions and taking what you said to heart. Thank you!" 


Lesley Myrick | Designer

Kim Kuhteubl and her Image 360° have transformed the way I think about and market my business and brand. It's easy to get caught up in the idea that designers "should" design to their clients' tastes and water themselves down to be more widely appealing, when really, what clients are looking for is the specific and inimitable essence of YOU. There are a zillion designers out there who all do beautiful work, but Kim's Image 360° philosophy and tools will set you apart and uniquely position you to stand out and attract your ideal clients.