Posts in Branding
Laurel, Yanny, PITA

If you’ve been on Facebook the last couple of days you’ve probably seen the post gone viral about yanny and laurel. I’m not going to go into the logistics of how all of this went viral, you can read that story here. However, what you need to know for the purposes of branding your interior design firm, is that scientists have an explanation for why each of us hears something different. The audio clip is known as an "ambiguous figure". Like Rubin’s Vase, it’s an optical illusion.

Read More
What Is It About A British Accent?

I booked a reservation at the Mezzanine, inside the new Los Angeles outpost of the popular, New York, hotel The Nomad, and was greeted by a recorded message in a British accent. Apparently a 2015 poll of 11,000 people in 24 cities around the world, showed that a British accent is the most attractive in the world. Sociolinguists say that our perception of accents has to do more with social and cultural associations than it does with the actual sound.

Read More
Shiny "Objet" Syndrome

The marketing trend train moves quickly. Whether it’s Facebook live or podcasts, affiliate marketing, e-books or Instagram, I notice too many designers spinning their wheels and trying to catch up to promises made about how these tools will deliver business results fast, or my personal favorite, create passive income. Aside from the fact that passive income is usually linked to very active online infrastructure setup and content creation now, you have to ask yourself, is this fun for me?

Read More
If You Have A Waitlist Don't Read This

A designer recently told me that she wasn’t interested in more business; that she had enough business and that she didn’t need to build a list to market to her ideal client. She knew where her ideal client was. Some designers are determined to get in their own way. But here’s what I’d like to remind you.

Read More
How To Be Press Worthy

You may be quoted in the New York Times and get a flow of eyeballs to your website—maybe if the quote was that good—but was it in the right context? Will the right client invest in your services because of it? Or is it a fluff piece that diminishes your credibility? Similarly, not all online referral hubs and blogs are created equal.

Read More
The Article Everyone Is Talking About

By now you may have read the article in Architectural Digest’s online edition with the lede “This Is How Much the Average American Spends on a Kitchen Renovation.”

#WOW

I think it’s pretty safe to say that the picture of the renovated kitchen they used to tease the article...

Read More
Why Your Interior Design Business Strategy Isn't Working

Have you ever considered that your plans, strategies, way-of-getting-things-done are what are holding you back from getting what you want? Wait, what?

You’ve made the decision to go after something. You have a plan. You start to execute said plan and then something goes wrong, very wrong. In fact, it seems like that thing you want is even farther away than when you started.

Read More
Can I Pay You To Quit?

Research shows that it doesn’t matter what your values are. The point is that you have them, because when your entire company is aligned around those values, it becomes more powerful.

Read More
Is It Time For An Audit?

Are you working at a pace that is making you numb to the consequences of your choices? Or worse are you unaware that the majority of your decisions are unconscious? Are you comfortable taking breaks during the day? Do you feel a strong sense of purpose at work? Are you in integrity with your calendar when it comes to keeping appointments with yourself? When you’re not in the performance zone, where do you spend your thoughts? Survival energy has been normalized in much of the culture of work but it is not sustaining.

Read More
Join A Visibility And Strategy Session!

I arrived home to a box from my publisher. Inside was a bottle of wine and a galley copy--my first--of my branding book Branding + Interior Design. As I’ve said before, this book wasn’t the book I originally started to write but it is the book it was supposed to be. It also represents the culmination of a lot of work, change, growth, and all that I’ve learned in supporting so many clients.

Read More
The Fastest Way to Level Up

I know. You’re convinced your branding problem is a nuts and bolts aesthetic issue and you just want to zhush your website and get a geek to tweak your SEO. It would be so much faster. So would buying an online ad or paying for advertorial in a magazine, right? (I'll save my thoughts on those things for another post.) But is it a guarantee that oodles and oodles of clients will start beating a path to your door? For the sake of argument, and your resistance, let’s just say that they do.

Read More
It's Just Business
Risk Boldly, Charge Appropriately
Fit is Everything
Intuition Never Lies
No Vision? No Strategy.