Posts tagged Marketing commercial interior design
Laurel, Yanny, PITA

If you’ve been on Facebook the last couple of days you’ve probably seen the post gone viral about yanny and laurel. I’m not going to go into the logistics of how all of this went viral, you can read that story here. However, what you need to know for the purposes of branding your interior design firm, is that scientists have an explanation for why each of us hears something different. The audio clip is known as an "ambiguous figure". Like Rubin’s Vase, it’s an optical illusion.

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What Is It About A British Accent?

I booked a reservation at the Mezzanine, inside the new Los Angeles outpost of the popular, New York, hotel The Nomad, and was greeted by a recorded message in a British accent. Apparently a 2015 poll of 11,000 people in 24 cities around the world, showed that a British accent is the most attractive in the world. Sociolinguists say that our perception of accents has to do more with social and cultural associations than it does with the actual sound.

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Interior Design Fees And Millennials

They’re not new, these conversations we’ve been having about Houzz and online design services and fees. Nor is it new that some trade vendors, on the defensive, have undercut designer pricing because they can’t figure out their place in the market and because they’re afraid. Everyone deserves to earn a living. But there is definitely a new kind of undercurrent in the ether. Can you feel it? A tipping point that has a lot of designers saying, enough.

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Shiny "Objet" Syndrome

The marketing trend train moves quickly. Whether it’s Facebook live or podcasts, affiliate marketing, e-books or Instagram, I notice too many designers spinning their wheels and trying to catch up to promises made about how these tools will deliver business results fast, or my personal favorite, create passive income. Aside from the fact that passive income is usually linked to very active online infrastructure setup and content creation now, you have to ask yourself, is this fun for me?

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If You Have A Waitlist Don't Read This

A designer recently told me that she wasn’t interested in more business; that she had enough business and that she didn’t need to build a list to market to her ideal client. She knew where her ideal client was. Some designers are determined to get in their own way. But here’s what I’d like to remind you.

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Fast Furniture

Customization is not a new trend. Research shows that millennials expect to be treated as individuals and are looking for brands that offer personalized products and experiences. As the marketplace shifts to cater to them, manufacturers are shifting too. At least some of them are and depending on your audience, that’s a good thing.

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How To Be Press Worthy

You may be quoted in the New York Times and get a flow of eyeballs to your website—maybe if the quote was that good—but was it in the right context? Will the right client invest in your services because of it? Or is it a fluff piece that diminishes your credibility? Similarly, not all online referral hubs and blogs are created equal.

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The Article Everyone Is Talking About

By now you may have read the article in Architectural Digest’s online edition with the lede “This Is How Much the Average American Spends on a Kitchen Renovation.”

#WOW

I think it’s pretty safe to say that the picture of the renovated kitchen they used to tease the article...

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Why Your Interior Design Business Strategy Isn't Working

Have you ever considered that your plans, strategies, way-of-getting-things-done are what are holding you back from getting what you want? Wait, what?

You’ve made the decision to go after something. You have a plan. You start to execute said plan and then something goes wrong, very wrong. In fact, it seems like that thing you want is even farther away than when you started.

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Can I Pay You To Quit?

Research shows that it doesn’t matter what your values are. The point is that you have them, because when your entire company is aligned around those values, it becomes more powerful.

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Is It Time For An Audit?

Are you working at a pace that is making you numb to the consequences of your choices? Or worse are you unaware that the majority of your decisions are unconscious? Are you comfortable taking breaks during the day? Do you feel a strong sense of purpose at work? Are you in integrity with your calendar when it comes to keeping appointments with yourself? When you’re not in the performance zone, where do you spend your thoughts? Survival energy has been normalized in much of the culture of work but it is not sustaining.

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Join A Visibility And Strategy Session!

I arrived home to a box from my publisher. Inside was a bottle of wine and a galley copy--my first--of my branding book Branding + Interior Design. As I’ve said before, this book wasn’t the book I originally started to write but it is the book it was supposed to be. It also represents the culmination of a lot of work, change, growth, and all that I’ve learned in supporting so many clients.

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What Editors Want

One of the biggest complaints I hear from designers is that they got published and nothing happened. Well, what did you expect to happen? Because the fact of the matter is that the nature of running an interior design business means that you’re going to have to get published, again, and again and again for it to really matter, for it to start to pay off in a way that is meaningful to your bottom line.

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The Hamster Wheel

When you’re on the hamster wheel, the vacuum is a fast-moving circle of sameness that can only be sustained for so long until something gives. And it probably won't be you, not anymore, because you're exhausted.

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Join Me in London for Decorex

Decorex International is a trade show for interior design professionals. Events for the 2016 conference include keynote speakers, panels, and exhibitors. The conference will be September 18-21 in Syon Park, London. Designing Brands 2.0 will be held on September 20 at 1pm BST with book signings by Martyn Lawrence Bullard and Kim Kuhteubl immediately to follow.

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Every Drop in the Bucket

As women, we are deeply affected by emotional stress and we easily remember the details of emotional events. Our brains are wired for heightened empathy and we can read the emotions of others simply by looking at their faces or interpreting their tone of voice. It’s why you’ll often hear women say, “I don’t like conflict.” Our brains are massively triggered by conflict, violence, brutality because it puts us at odds with our urge to stay connected, be in harmony with, to nurture and so we would rather defuse it. It is not instinctual for us to solve problems that way.

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The Fastest Way to Level Up

I know. You’re convinced your branding problem is a nuts and bolts aesthetic issue and you just want to zhush your website and get a geek to tweak your SEO. It would be so much faster. So would buying an online ad or paying for advertorial in a magazine, right? (I'll save my thoughts on those things for another post.) But is it a guarantee that oodles and oodles of clients will start beating a path to your door? For the sake of argument, and your resistance, let’s just say that they do.

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Does Your Interior Design Firm Need Snapchat?

Think about it. Snapchat says its users are 13-34 which means ten years from now, the oldest user will be 44, smack in the middle of their highest income earning years. Although depending on what part of the country you live in, you might be a 28-year-old tech mogul with some cash, a new penthouse and not a whole lot of education when it comes to design right now.

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I Heard You Were on TV...?

When it comes to doing business and doing life, we are schooled from a young age on the importance of other people’s opinions and perceptions. Many of us live in fear of negative feedback and reviews, staying silent in the face of mistruths so that we can avoid confrontation, not look like a bitch, be good, perfect, nice and all of those other things mostly women are taught to do.

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The News I Can Finally Share

It’s official. As some of you already know, my first book Branding + Interior Design will be published by Schiffer Publishing this Fall. It’s been a long road and I’m excited that I will FINALLY get to share this book with you.

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