Posts tagged Marketing Strategy
Every Drop in the Bucket

As women, we are deeply affected by emotional stress and we easily remember the details of emotional events. Our brains are wired for heightened empathy and we can read the emotions of others simply by looking at their faces or interpreting their tone of voice. It’s why you’ll often hear women say, “I don’t like conflict.” Our brains are massively triggered by conflict, violence, brutality because it puts us at odds with our urge to stay connected, be in harmony with, to nurture and so we would rather defuse it. It is not instinctual for us to solve problems that way.

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