Customization is not a new trend. Research shows that millennials expect to be treated as individuals and are looking for brands that offer personalized products and experiences. As the marketplace shifts to cater to them, manufacturers are shifting too. At least some of them are and depending on your audience, that’s a good thing.Read More
By now you may have read the article in Architectural Digest’s online edition with the lede “This Is How Much the Average American Spends on a Kitchen Renovation.”
I think it’s pretty safe to say that the picture of the renovated kitchen they used to tease the article...Read More
Have you ever considered that your plans, strategies, way-of-getting-things-done are what are holding you back from getting what you want? Wait, what?
You’ve made the decision to go after something. You have a plan. You start to execute said plan and then something goes wrong, very wrong. In fact, it seems like that thing you want is even farther away than when you started.Read More
Research shows that it doesn’t matter what your values are. The point is that you have them, because when your entire company is aligned around those values, it becomes more powerful.Read More