Why You're Not Sure.
Or in the words of Angelo Rafael Donghia, Assumption is the mother of screw-up.
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Uncertainty Is As Inevitable As Change
So it's not surprising that when business slows down, many designers take it personally.
They think the reason they're not getting clients is because their work isn’t good enough. The uncertainty of not knowing where the next client is coming from, becomes confused with thoughts of how they perceive their ability. That’s usually when the opportunity faucet really turns off and self-doubt seeps in. Remember, you get what you think about.
Whether it’s a single room or a full-scale renovation, when a client hires you, you make a decision, devise a plan, choose the materials you'll use, and do what it takes to get it done. Even if you’re faced with the unexpected – and you always are – your commitment to your client and their deadline forces you to get present, improvise and navigate the uncertainty and your fear to deliver.
Can you say the same thing for your business? Are you working from the blueprint of an inspired vision? Does it compliment your lifestyle? Does it stretch and excite you creatively? Do you know how to reach the kinds of clients who are easy to work with, who will pay you well and love your work? Do you know what online materials you need to build a solid foundation? Do you have a compelling brand, a memorable story? Have you made a commitment to yourself to do what it takes to get it done?
Yes, you’ll be faced with uncertainty. That’s what being a leader means. It means making decisions to do the things that people who won’t achieve what you will, won’t. It requires not being sure, being afraid, but stretching, daring and being available, visible in spite of those things. It’s what you were born to do: be creative.