Buy For One, Care For Two
Some 4 million dogs are euthanized each year in the US and Canada alone, primarily for lack of room and food. Launched this spring, the Plus One Movement from pet food maker Darford International aims to do something about it. Attached to every Darford box of treats and food is an extra meal of the company's Zero/G dog food intended specifically for donation to an abandoned dog waiting for a new home. Specially designed collection hampers have been placed in-store at the roughly 3,000 US and Canadian retailers that carry the Darford brand. Consumers can simply drop their donation meals into those hampers, and participating animal shelters will pick up and use the donated food for local homeless dogs.